School Library –
Dragon Mascot Design

To help make reading more exciting and approachable for kids, I created this friendly dragon mascot for a local school library. The aim was to support their branding and spark imagination in young readers. For this project, I designed the original character, a set of branding elements, including logo, colour palette, and typography as well as a series of illustrations.

Services
Creative Direction, Illustration, Character Design and Branding

Year
2024

The Dragon Mascot

With his tiny arms and legs, this dragon relies on his tail, adventurous spirit and creativity to navigate the world. His greatest treasure isn’t gold or riches – it’s books! He’s here to remind kids that libraries are magical places full of discovery and wonder, and he’s the perfect companion for their next reading adventure.

Illustration Set

(3D Character Animation Exploration)