The mahjong space

Mahjong is one of the world’s oldest and most widespread games. Yet, despite its rich legacy, its popularity is declining, especially among younger generations. For my Bachelor Thesis, I set out to change that.

Through an extensive deep dive into the game's history, mechanics, and cultural significance, I reimagined Mahjong with a fresh, playful identity – one that captures the excitement, strategy, and social spirit of the game while making it more inviting for new players. The result is the mahjong space, a fun and vibrant (re)branding that brings new life to this timeless classic.

With a bold and playful visual identity, the mahjong space aims to bring Mahjong and its unique benefits closer to younger generations. It introduces bright colours, engaging illustrations and a cute mascot to make Mahjong feel approachable, exciting, and relevant in today's gaming culture. It's time to relight the spark, celebrate Mahjong’s legacy, and invite the next generation to the table.