The Mahjong Space –
Product Design and Branding
Mahjong is one of the world’s oldest and most widespread games. Yet, despite its rich legacy, its popularity is declining, especially among younger generations. For my Bachelor Thesis, I set out to change that.
Through an extensive deep dive into the game's history, mechanics, and cultural significance, I reimagined Mahjong with a fresh, playful identity – one that captures the excitement, strategy, and social spirit of the game while making it more inviting for new players. The result is the mahjong space, a fun and vibrant (re)branding that breathes new life into this classic.
Services
Creative Direction, Illustration, Character Design and Animation
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Behance
Year
2023
The Concept
With a bold and playful visual identity, the mahjong space aims to bring Mahjong and its unique benefits closer to younger generations. The goal is to create a space where anyone feels comfortable and motivated to get to know this timeless classic in a way that’s easy and pretty damn fun. It introduces bright colours, engaging illustrations while still honouring the traditional nature of the original tile designs. It's time to relight the spark, celebrate Mahjong’s legacy, and invite the next generation to the table